jeremikarnell.com

Digital Nations: Canada and UK

Yesterday, I had the privilege to attend another event held at the British Consulate-General in Boston.  The last time I was at the Consulate was last November when I had enjoyed meeting a delegation of creative and media professionals from Ireland on a North American mission titled:  "Invest Northern Ireland". 

Sponsored by the British Consulate-General, Canadian Consulate-General, and the Massachusetts Innovation & Technology Exchange (MITX), the session's title was "Innovation in a Flattening World".  Keynotes were given by Len Brody, Canadian venture capitalist and entrepreneur, and Scott Campbell, Digital and Media Industry Advisor, UK Trade and Investment.  Both discussed  new horizons of technology development and innovation in Canada and the United Kingdom.  Those two individuals then participated in a panel where they were joined by Paul Gasparro (Co-Founder of MapleWorks), Chris Hare (VP Sourcing, Sony Ericsson), and Michael Martineau (Director  of the Branham Group).  The panel discussed the evolution of Digital Media and the rapid rise of its application for mobility in areas such as mobile marketing, animation and electronic gaming, eHealth, digital TV and digital video/film production. 

By far the only aspect of this event that I found interesting was Brody's presentation.  He made convincing arguments that Canada is a growing force to be considered for media, entertainment, and technology ventures. 

MITX Digital Marketing Track

    As a board member of the Massachusetts Innovation & Technology Exchange (MITX), I have been invited to serve as the liason to help launch and oversee the MITX Digital Marketing Track.  The track will focus on best practices, methods, and case studies associated with current and emerging Internet enabled technology platforms and their application to enterprise marketing and communication efforts. 

With all of the buzz around Consumer Generated Media (CGM) & Web 2.0 these days, I felt a Panel exploring those issues would be timely.  To that end, MITX announced today the first series in the its Digital Marketing Track titled: Web 2.0: Engaging the Long Tail. This panel, scheduled for March 15th (venue TBD), will focus on the next generation of on-line services generally referred to as Web 2.0: i.e. Social Networks, Blogs, Podcasts, Tags, Wikis, Social Bookmarks, etc. 

First, I want to express my excitement around our moderator: Henry Jenkins III, DeFlorz Professor of Humanities and Director of Comparative Media Studies, Massachusetts Institute of Technology.  He first came to my attention when I was reviewing the agenda for the iMedia Brand Summit scheduled for February 5-8 (which I am scheduled to attend).  He is giving the Keynote Address titled "Convergence Culture: Consumer Participation and Branded Entertainment". 

Not to be overlooked, I believe we also have recruited a group of amazing panelists.  Jack Barrette (Category Development Officer, Yahoo!), Adam Cutler (User Experience Director, IBM's Innovation Technology Center), Jim Nail (CMO, Cymfony), and Phil Hollows (President, Feedblitz) have all agreed to participate in the event.

In the spirit of the Panel's topic, we are looking for venues that will provide audience members Internet connectivity during the event so that they will be able to blog, record podcasts, etc.   We are also exploring an option to invite a select group of bloggers to attend the event free of charge. 

I will continue to post updates as things evolve over the next month.  Special thanks goes to Sara Fraim (MITX) for her ongoing assistance and support.

One to One's Holiday Party

Last night One to One Interactive celebrated it's Holiday Party at Middlesex Lounge in Cambridge, MA.  My guess is that we had a little more then 75 people attend.  The venue was perfect both in ambiance and size, the music (a fusion of house, hip-hop, Latin, jazz, soul, and broken beats) was fantastic,  the food delicious, and the company---off the hook!  I have uploaded and posted my pics here.  The party started at 6pm and officially went to 9pm.  A number of us stayed at the club after it opened up to the general public to enjoy DJ Kenny Dope spin.  That said, I only stayed out to 11:30pm.  What a perfect way to start 2006!

karnellKNOWLEDGE Posts Move to OTOinsights

Ian and I are porting our professional day-to-day blogging from karnellKnowledge to our new corporate blog, OTOinsights.  This blog will continue to focus on the same subject matter as karnellKNOWLEDGE (i.e. Digital convergence and the future of media consumption, distribution, and promotion).  In addition, new content categories will be added to include Digital Layout/Design, Human Factors, User Experience, Information Architecture, Application Development, and Industry Focus for the Financial Service, Life Science, Automotive, Education, and Technology/Media/Telecommunications sectors.  Authorship will be expanded to our entire firm (~50 marketing professionals).   Finally OTOinsights will offer via its RSS feeds One to One Interactive's corporate bookmarks regarding daily news and events in the digital marketing world (powered by del.icio.us)

Please update your RSS subscriptions by clicking on one of the following links:

Subscribe to OTOinsights

Regarding the future of karnellKNOWLEDGE:  Ian and I plan to convert this site into a Podcast in 2006.  Please stay tuned.

Ian and I are porting our professional day-to-day blogging from karnellKnowledge to our new corporate blog, OTOinsights.  This blog will continue to focus on the same subject matter as karnellKNOWLEDGE (i.e. Digital convergence and the future of media consumption, distribution, and promotion).  In addition, new content categories will be added to include Digital Layout/Design, Human Factors, User Experience, Information Architecture, Application Development, and Industry Focus for the Financial Service, Life Science, Automotive, Education, and Technology/Media/Telecommunications sectors.  Authorship will be expanded to our entire firm (~50 marketing professionals).   Finally OTOinsights will offer via its RSS feeds One to One Interactive's corporate bookmarks regarding daily news and events in the digital marketing world (powered by del.icio.us)

Please update your RSS subscriptions by clicking on one of the following links:

Subscribe to OTOinsights

Regarding the future of karnellKNOWLEDGE:  Ian and I plan to convert this site into a Podcast in 2006.  Please stay tuned.

Invest Northern Ireland

  This past Monday, I was invited to meet a delegation of companies from the film, TV, digital media, and fashion design communities from Belfast, Ireland who was visiting Boston and New York City.  The cocktail reception was hosted at the British Consulate-General in Boston and was sponsored by Invest Northern Ireland, Belfast City Council, UK Trade & Investment, and the European Union Structural Funds.  I was joined by Ian, my business partner and twin brother, and Jonathan Sriberg, our firms Director of Technology Services.

Although we only were able to spend about an hour and a half at the event, we had the opportunity to meet some very interesting people.  Notably, William Simpson, Creative Director and founder of Rogue Rocket.  Outside of being a genuinely fun guy to talk with, he is also quite a creative talent.  I hope the delegation had a very fruitful journey to the states and a safe return to Ireland.

October Posts to karnellKNOWLEDGE.com

• iPod Users Are Among the Internet's Most Prolific Advertisers and Influencers, Intelliseek Study Finds
• Two New Sites Added to Link List
• Minding the Gap
• Tamiflu Desktop Flu Tracker™ 2.0
• Links for October 26, 2005
• LocationFree TV via Sony's PSP
• Links for October 19, 2005
• Pimp My Push Chair
• Links for October 18, 2005
• The State of the Blogosphere

karnellKNOWLEDGE Re-Launches

karnellKOWLEDGE, a professional blog that I have been publishing with my twin brother and business partner (Ian Karnell), has re-launched with a new user interface, additional content categories, and more robust functionality.

We have moved the blog over to Six Apart's Typepad blogging platform from Google's Blogger.  This has allowed us a much more powerful publishing interface which will make daily posts much easier to publish.  The new UI is much cleaner and is aligned with One to One Interactive's corporate branding.  New content categories include Marketing Podcasts, Recommended Reading, and Links (which will/should be published daily and include del.icio.us social bookmarking).  We plan to continue to evolve the blog as we identify areas where improvements can be made.

In the meantime, please checkout the new and improved karnellKNOWLEDGE.

Advertising.com Behavioral Marketing Panel

Yesterday morning I was invited to the Four Seasons in Boston to sit on a panel to discuss the future of Behavioral Marketing with 4 other industry colleagues (Steve Ustaris (Carat Fusion), Erika Nardini (Digitas), Sonny Kim (Fulgent), and Michael Gauthier (e-tractions).  Advertising.com, a online media network that is owned by American Online hosted the event.  Joe Jaffe, industry luminary and author the book "Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising" moderated.

The panel addressed the following questions:

• What behavioral techniques have you tested? What has worked? What hasn’t?
• What criteria do you evaluate to determine if behavioral targeting is right for your clients? At what point during your strategy sessions do you begin to conduct these evaluations? How does behavioral fit into your marketing mix?
• How do you think the current behavioral targeting solutions available can be improved?
• What does the future hold for behavioral marketing?

In all, I thought the event was well executed by Advertising.com (comfortable audience size, smart panelist, good moderation).  Furthermore, I really enjoyed meeting Joe Jaffe for the first time.  It was particularly interesting to speak with him about the podcast that he is producing with Steve Rubel titled Across the Sound. 

Published Articles

Below is a list of articles I have published over the last three years.  They all relate to strategic marketing issues related to digital media and have appeared on One to One Interactive's web site, One to One Interactive's eNewsletter, and within other industry related news/research sites:

• Marketing to Hispanics Online
• URL Design for Campaign Effectiveness
• Searching beyond Google (Part 2)
• Searching beyond Google (Part 1)
• 2004: Digital Marketing Trends & Predictions
• Online Media's Odyssey: Performance Compensation Model
• A Multi-stage Model for Online Viral Marketing
• The Third Generation of Online Marketing Measurement
• Mobile Marketing Primer
• Raising the Stakes in Permission Marketing:The Need to Better Manage Enterprise E-mail Processes