Below is a list of articles I have published over the last three years. They all relate to strategic marketing issues related to digital media and have appeared on One to One Interactive's web site, One to One Interactive's eNewsletter, and within other industry related news/research sites:
- Marketing to Hispanics Online
- URL Design for Campaign Effectiveness
- Searching beyond Google (Part 2)
- Searching beyond Google (Part 1)
- 2004: Digital Marketing Trends & Predictions
- Online Media's Odyssey: Performance Compensation Model
- A Multi-stage Model for Online Viral Marketing
- The Third Generation of Online Marketing Measurement
- Mobile Marketing Primer
- Raising the Stakes in Permission Marketing:The Need to Better Manage Enterprise E-mail Processes
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